Book Chapters
TECHNO STRATEGIST: MASTERING COMMERCE, MANAGEMENT AND TECH SYNERGIES
| # | Paper Title | Author Name | Designation | Page No. | Download |
|---|---|---|---|---|---|
| 1 | DIGITAL COMMERCE TRANSFORMATION IN 2024 | AKHILESHWARO NATH | ASSISTANT PROFESSOR, DEPARTMENT OF MANAGEMENT, LUCKNOW PUBLIC COLLEGE OF PROFESSIONAL STUDIES, LUCKNOW, U.P., INDIA | 1-17 | Download |
| 2 | CYBER SECURITY IN THE ERA OF DIGITAL BUSINESS | DR.KARUNA SHANKAR AWASTHI | ASSOCIATE PROFESSOR DEPARTMENT OF COMPUTER SCIENCE LUCKNOW PUBLIC COLLEGE OF PROFESSIONAL STUDIES, VINAMRA KHAND, GOMTI NAGAR, LUCKNOW | 18-29 | Download |
| 3 | AI-DRIVEN MARKETING: TRANSFORMING CUSTOMER ENGAGEMENT AND BRAND LOYALTY | PROF. (DR.) LAXMI SHANKAR AWASTHI | PROFESSOR, LUCKNOW PUBLIC COLLEGE OF PROFESSOR STUDIES, LUCKNOW | 30-57 | Download |
| 4 | TECHNOPRENEURSHIP: ADVANCING BUSINESS AND INNOVATION IN THE DIGITAL ERA |
MS MOHINI GUPTA
DR. HARI MOHAN SAXENA |
ASSISTANT PROFESSOR, DEPARTMENT OF MANAGEMENT, LUCKNOW PUBLIC COLLEGE OF PROFESSIONAL STUDIES, LUCKNOW, U.P., INDIA
ASSOCIATE PROFESSOR, DEPARTMENT OF MANAGEMENT, LUCKNOW PUBLIC COLLEGE OF PROFESSIONAL STUDIES, LUCKNOW, U.P., INDIA |
58-76 | Download |
| 5 | SUSTAINABILITY AND TECHNOLOGY: MERGING ENVIRONMENTAL GOALS WITH BUSINESS STRATEGIES | RASHMI SACHAN | ASSISTANT PROFESSOR, DEPARTMENT OF COMMERCE, LUCKNOW PUBLIC COLLEGE OF PROFESSIONAL STUDIES, LUCKNOW, U.P., INDIA | 77-96 | Download |
| 6 | FUTURE TRENDS IN TECHNOLOGY AND BUSINESS IN INDIA |
SALONI AGRAWAL
RASHMI SACHAN |
ASSISTANT PROFESSOR, DEPARTMENT OF MANAGEMENT, LUCKNOW PUBLIC COLLEGE OF PROFESSIONAL STUDIES, LUCKNOW, U.P., INDIA
ASSISTANT PROFESSOR, DEPARTMENT OF COMMERCE, LUCKNOW PUBLIC COLLEGE OF PROFESSIONAL STUDIES, LUCKNOW, U.P., INDIA |
97-113 | Download |
| 7 | APPLICATIONS OF DEEP LEARNING IN IMAGE ANALYSIS | DR. ANAND KUMAR RAI | ASSOCIATE PROFESSOR, DEPARTMENT COMPUTER SCIENCE LUCKNOW PUBLIC COLLEGE OF PROFESSIONAL STUDIES | 228-250 | Download |
| 8 | STARTUPS IN GREEN IT AND SUSTAINABLE COMPUTING |
RESHABH DEV
LAV SRIVASTAVA |
ASSISTANT PROFESSOR, DEPARTMENT OF MANAGEMENT LUCKNOW PUBLIC COLLEGE OF PROFESSIONAL STUDIES, LUCKNOW, UTTAR PRADESH, INDIA
ASSISTANT PROFESSOR, DEPARTMENT OF COMMERCE LUCKNOW PUBLIC COLLEGE OF PROFESSIONAL STUDIES, LUCKNOW, UTTAR PRADESH, INDIA |
114-132 | Download |
| 9 | EXPORTS AS A CATALYST FOR ECONOMIC GROWTH: A POLICY PERSPECTIVE | DR SAMEER KUMAR | ASSISTANT PROFESSOR, HEAD OF DEPARTMENT OF MANAGEMENT LUCKNOW PUBLIC COLLEGE OF PROFESSIONAL STUDIES | 133-150 | Download |
| 10 | CYBER SECURITY IN THE ERA OF DIGITAL BUSINESS | MEENU VERMA | ASSISTANT PROFESSOR, DEPARTMENT OF COMPUTER SCIENCE, LPCPS, LUCKNOW | 151-170 | Download |
| 11 | SOCIAL MEDIA MARKETING STRATEGIES | MEENU VERMA | ASSISTANT PROFESSOR, DEPARTMENT OF COMPUTER SCIENCE, LPCPS, LUCKNOW | 171-186 | Download |
| 12 | THE ULTIMATE AI GUIDE FOR EVERYONE |
MR. CHETAN KHANNA
DR. ASHISH KAUSHAL |
ASSISTANT PROFESSOR, DEPARTMENT OF COMMERCE, LUCKNOW PUBLIC COLLEGE OF PROFESSIONAL STUDIES, LUCKNOW, INDIA
ASSOCIATE PROFESSOR, DEPARTMENT OF MANAGEMENT, LUCKNOW PUBLIC COLLEGE OF PROFESSIONAL STUDIES, LUCKNOW, INDIA |
187-206 | Download |
| 13 | EMERGING TECHNOLOGIES AND NATIONAL SECURITY | DR IMRANUR RAHMAN | ASSISTANT PROFESSOR LUCKNOW PUBLIC COLLEGE OF PROFESSIONAL STUDIES | 207-227 | Download |